This article is adapted from “The Emergence of the Extra-Rational Manager” http://bit.ly/KRzHnt , by David Kiron, which appeared in the 5/31/12 issue of MIT Sloan Management Review.
Copyright © Massachusetts Institute of Technology, 2012. All rights reserved.
By David Kiron | Executive Editor of MIT Sloan Management Review’s Innovation Hubs
Big Data is often associated with big numbers, but less often with a big picture. The basic question — How can increasing the quantity, velocity and variety of captured data really impact how people manage? — can go unanswered.
In the MIT Sloan Executive Education course Big Data: Making Complex Things Simpler, MIT professors Erik Brynjolfsson and Alex Pentland offer that big picture view of the economic, societal and managerial transformations that they see on the horizon.
At a recent session of the course, Brynjolfsson and Pentland argued that just as revolutions in science are preceded by revolutions in measurement, so, too, are revolutions in business preceded by revolutions in measurement. And indeed, big data today is enabling a measurement revolution within the business context.
(For the article in it’s entirety, please see http://bit.ly/KRzHnt)